Investment Thesis

VentureForge focuses on finding, developing, and funding startup ideas and Founding teams that align with our investment thesis.

Key elements are:

  1. Startups are incorporated in North America.
  2. A real problem is solved.
  3. The market is larger than $1 billion.
  4. The Founding team must consist of 2 or more core members.
  5. There is something proprietary about the startup.
  6. Pre-Seed capital requirements are less than $25,000.
  7. The most probable liquidity event post-Series A is an acquisition by another company.

The VentureForge Way

VentureForge provides value to the startup community, both entrepreneurs and investors in three ways. First, we continue to develop and provide educational content via our online VentureForge University. The fractal elements of the process allow us to provide education that doesn’t have to be customized for each situation, can be learned anywhere at any time, and only needs a web-enabled device. For example, “Intellectual Property Strategy: Creating Competitive Advantage” introduces the reasons and explains the elements required to develop a strategy to manage your intellectual assets. The elements of strategy can be taught to all learners but development of a specific strategy requires customization. Our “Intellectual Property Toolkit: A Practical Diagnostic Framework” is an example. Everyone can take the course and learn the framework but we recommend that you seek experienced help to create and execute your strategy. That brings us to the next way we engage startups.

Second, we work with select innovators and entrepreneurs to accelerate their personal and corporate transformation. We provide advisory services, invest our time, and may even personally fund some of your effort to become investable. While we are not a fund we do have an investment thesis. The key elements are:

  1. Startups are incorporated in North America.
  2. A real problem is solved.
  3. The market is larger than $1 billion.
  4. The Founding team must consist of 2 or more core members.
  5. There is something proprietary about the startup.
  6. Pre-Seed capital requirements are less than $25,000.
  7. The most probable liquidity event post-Series A is an acquisition by another company.

 

Our objective is to help very early stage businesses deal with the “fuzzy front end” of the venture when developing your team, your strategy, and communicating with investors. One of our core skills is quantifying the many unknowns common with these kinds of concepts. Once compelling quantitative financials are created to support your value proposition, the focus becomes creating pitch decks, investor presentations, business plans, and pitch training. We also help create a powerful advisory board, general corporate governance rules, and an overall intellectual property strategy.

Working with you to accelerate your transformation we develop an Advisory Agreement with you based on a mutually agreed upon set of deliverables and timeline in exchange for a small percentage of equity. Depending on the scope of tasks, the amount of resources required, and timeframe the Advisory Agreement equity can range from 1% to 5%.

Third, there are times that require focused, experienced effort, executed via a quick tactical approach to get things done. We can provide custom service to solve a specific problem, develop a required strategy, or even evaluate your overall business. This type of engagement is usually with more mature startups even beyond a Series “A”.