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Applied Innovation (a 444 page “road-map”)

“Applied Innovation: A Handbook” outlines how leaders, be them a start-up CEO or seasoned leader  in an established firm, can take an innovation from concept to repeat sales including everything from the strategic elements of what innovation is to business models and intellectual property to how one sets up an advisory board etc. This work focuses on offering a road map for building a company from the ground up but can be applied to existing firms as well. The premise is that anyone can learn and apply the concepts of innovation in any part of their business and personal life if they know what is required